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Dickies Interactive Shopping


#virtualshopping
#storytelling
#creativedirection


Consumers surged to online shopping as the pandemic hit Asia countries. In response, Dickies APAC pursued an experiential shopping experience, releasing their International Women’s Day collection celebrating “Togetherness and Unity”.


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Adidas BCF


#footweardesign
#concepting
#storytelling


Redefining the 2022 Ultraboost comfort story with fulid dynamics


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Project Nucleus


#innovation
#storytelling
#bluesky


Project Nucleus is a blue-sky idea that explores the integration of microbiology into cleated footwear, investigating possible 4D solutions.


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NeuroSystem


#innovation
#research
#systems


NeuroSystem helps develop future athletes’ cognition in order to gain further control of their bodies and mind during gameplay/training through biometric sensors that help communicate important neurological and biometric data.


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